Techniques That Actually Move Your Site Up the Rankings
We stopped teaching theory in 2024 when we realized students needed practical frameworks. Every session now focuses on tactics you can apply the same day.
Software We Actually Use
These aren't recommendations from blog posts. This is what our instructors open every morning when analyzing client sites.
Screaming Frog
We use it for technical audits on sites with 50,000+ pages. Students get access to our custom crawl configurations.
Desktop AppSearch Console
The baseline. Every session starts with reviewing actual query data, not keyword research tools.
Free AccessAhrefs
When we analyze competitor backlinks or track SERP movements, this is where the data comes from.
SubscriptionPageSpeed Insights
Core Web Vitals aren't optional anymore. We run this on every page students optimize.
Free ToolSitebulb
For visual site architecture analysis. Helps identify orphaned pages and internal linking issues faster.
Trial AvailableGoogle Sheets
Most ranking analysis happens in spreadsheets. We'll show you the formulas that matter.
Free AccessWhy We Built This Platform
In 2023, three of us were running a small agency. We kept hiring junior SEOs who had certificates but couldn't diagnose why a page wasn't ranking. The disconnect was obvious: courses taught keywords and meta tags, but not how to read Search Console data or fix crawl budget issues.
We started this platform because we needed a place where learning meant working on actual problems. Not case studies from 2018, but sites with indexing issues right now. The format evolved naturally: some students work better in groups analyzing the same site, others need individual sessions to fix their specific technical mess.
How Sessions Actually Work
Group Sessions
Four to six students work through the same ranking problem together. Usually focuses on a real site one of you brings. The instructor guides the analysis, but you're doing the actual work in the tools.
- Sessions run 90 minutes twice a week
- Everyone shares screen access to tools
- You see how others approach the same data
- Works well for learning technical audits
Individual Sessions
One-on-one time with an instructor to solve specific problems with your site. Maybe your category pages aren't indexing properly, or you can't figure out why traffic dropped last month.
- Hour-long sessions scheduled as needed
- Direct access to your analytics and tools
- Faster when you need targeted fixes
- Good for sensitive client work
What's Happened Since We Started
Across 14 cohorts since launch
All working on client sites daily
Group and individual combined
Finish all required modules
Where Students End Up
We track what happens after people finish the program. These aren't hypothetical career paths, they're where our graduates actually work now.
In-House SEO
Companies with large content sites need someone who can maintain rankings across thousands of pages. You'll spend time in Search Console, fixing technical issues, and working with developers.
Agency Specialist
Managing multiple client sites means you need to diagnose problems quickly. Good if you like variety and working under deadlines.
Freelance Consultant
Several graduates now take on projects directly. Usually starts with one or two retainer clients while you build a portfolio of ranking improvements.
Start With What You're Actually Trying to Fix
Most students join because they have a specific site that's not performing. We can look at it together and figure out the next steps.